“The only source of knowledge is experience”
With the completion of semester two marking and three full years of university study completed, I was now well over half-way through my double-degree program. As the end of my studies was drawing increasingly closer, I have been searching for opportunities to gain practical experience to support the topics and theories discussed in my courses from semesters past.
Unfortunately, the hard part about trying to find a job/intern position in particular industries, is the fact that most employers desire an employee with industry experience. As a student, we are often faced with the age-old dilemma (as pictured below) to get a job we need experience, but to gain experience, we need a job.
To find a resolution to this dilemma, I contacted a Career Learning Consultant on-campus to see if there were any industry experience or volunteer opportunities available during the summer break. From there I was told of a wonderful opportunity to attain practical experience for my marketing studies, through the business component of my program through enrolling in a work integrated learning course.
Work integrated learning is an opportunity to experience applied aspects of working in a particular industry related to a student’s area of study – enhancing learning through the application of concepts, theories and graduate skills to their set workplace activities. Additionally, the benefit of taking this course lies in the fact that the industry experience imparted through this program will also enhance employment opportunities beyond graduation.
So why should students take up work integrated learning during their university studies? Here are the top five reasons why:
1. Industry contacts
Networking is a great way to help attain a graduate position after completing university studies. Through undertaking work integrated learning, students work in collaboration with real-world businesses and organisations – granting students regular contact with industry leaders and individuals, with a wealth of experience in their particular field. Through establishing positive contacts with these individuals, there is potential for future employment opportunities with the industry leaders or their organisation for students in their graduate years.
2. Your experience looks good on your resume
Ultimately, employers looking to hire university graduates often look toward the student’s experiences beyond their university study in finding a suitable employee. For this reason, a first-hand experience in the industry has the potential to give a student the upper hand in applying for graduate positions in competing for positions with other university graduates state-wide (and sometimes even nation-wide!).
3.Apply your academic knowledge to industry skills
This is the essence of work integrated learning. By providing an opportunity for students to collaborate with real-world organisations to showcase and apply their acquired knowledge, students are able to experience and practice first-hand the relevance of their studies within their prospective industry.
4. The experience will allow you to narrow down your list of potential career.
Work integrated learning allows students to have a taste of the kind of work, duties and responsibilities required of an individual in a particular industry. Through this, students will have a greater understanding of the industry they are placed in and will therefore be better able to make a judgement on whether they would enjoy a career in their particular industry.
5. Unforgettable life experience
In light of the quote by Albert Einstein above, every experience is an opportunity to expand your knowledge and is therefore another reason why work integrated learning is valuable to the student’s learning.
I am now five weeks into my marketing placement where I am working alongside an advertising agency, putting my knowledge into practice in assisting to deliver particular branding materials to specific organisations – including making taglines, creating content for websites and presenting the agencies vision on how promotions should be targeted and coordinated.
I am very appreciative for this opportunity and cannot wait to see what further experiences it may offer.